Discovery of a fragrance niche brand during a walk in Capitol Hill: Le Labo.
Le Labo (“The Lab“ in French) is a luxury fragrance brand founded by Eddie Roschi and Fabrice Penot in 2006 and is based in New-York. According to the founders, Le Labo was “born in Grasse and raised in New York City“. The 2 founders, coming from a large cosmetics group, succeeded in the development of a luxury brand based on traditional craftmanship.
You can select in the boutique your favorite perfume among a range of around 20 products and the perfume will be created right in front of you by the perfume craftsman and sales representative in the boutique’s lab, and the bottle will be customized (printed label with your name).
Fragrances are neither for men, nor for women. Forgetting about the difference gender is a way for the brand to get closer to the real essences. Names on a bottle influences the choice. Communicating only on scents’ names help customers identifying themselves to a specific fragrance.
The fragrances have simple and pure names that reflect a traditional craftmanship (“Santal 33“, “Vetiver 46“, “Patchouli 24“). The boutique gives it an old-time feel that takes us drastically away from the department stores’ perfume sections.
Le Labo proposes product for men and a large range of candles, shampoo, lotion, fragrance diffuser, etc.
During our visit in Seattle boutique, we have enjoyed in particular “Thé Noir 29“.
Le Labo, 921 E Pine St, Seattle, WA 98122
Ariane
